A link gap analysis compares the websites linking to selected competitors with those linking to your own site. It can suggest publishers for further investigation, but a competitor backlink does not automatically mean a suitable opportunity. Relevance, audience, editorial conditions, link attributes and budget still need to be assessed for your project.
02.
Publisher Research and Custom Lists
Publisher research starts with the country, language and topics your project needs to reach. A custom list should reflect those requirements alongside the metrics and budget in your brief. Each candidate then needs an assessment of its relevance and publication conditions; a high authority score alone does not establish its suitability.
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03.
Outreach and Publication Coordination
LinkPresence manages publisher research, negotiation, coordination and publication for guest posts and link insertions. The order is guided by your target pages, market, language and editorial requirements. The publisher options, link conditions and quote depend on the specific brief and must be confirmed before the publication is treated as an agreed placement.
04.
Reviewing Published Placements
A publication review checks the delivered page against the agreed order: the destination URL, anchor text, article context and link attributes are relevant details. Search performance is a separate question that requires dated evidence and an appropriate measurement source. A live placement alone does not prove that a change in rankings or traffic was caused by the link.
Compare Placement Formats
Guest posts add a new article containing the agreed link, while link insertions add a link to an existing article. For either format, the publisher, topic, destination URL, editorial conditions, link attributes and quote need to be confirmed for the specific order.
Format
What the placement involves
What to confirm
Guest post
A new article containing the agreed link
Publisher, topic, target URL, editorial requirements, link attributes and quote
Link insertion
An agreed link added within an existing article
Article URL, context, target URL, link attributes and quote
Discuss Your Link Building Project
Share your website, target countries and languages, destination pages, editorial requirements and budget so we can assess your publication brief. If you have questions about formats or placement conditions, include them in your enquiry. Publisher availability, deliverables and commercial terms are confirmed for the specific order before work is agreed.
