iGaming Industry
New Casino Website For Mexico
3,000
Monthly Traffic
from 104
30
Authority Score
from 4
+80
Links Built
3
Month Timespan
Backlinks from domains with a solid Authority Score like:
70 diez.hn
56 futboltotal.com.mx
55 eleconomista.com.ar
Industry: iGaming
Market: Mexico
Goal: Establish authority and rank for high-value casino keywords in Mexico through targeted link acquisition.
Launching a new casino website in Mexico is a tough challenge.
The search results are dominated by long-established domains with strong backlink profiles, making it difficult for a new player to gain visibility.
This case study follows a brand-new domain that went from zero traffic to thousands of organic visitors in just three months by executing a structured link acquisition strategy.
One of its early advantages was a domain name directly tied to the casino brand, giving it immediate relevance for branded and industry-related searches.
However, without an established backlink profile, the site still struggled to gain visibility.
To compete against top-ranking websites, the focus was on acquiring targeted links from relevant domains to improve authority, rankings, and organic traffic.
🚧 Challenges
No Existing Authority – The site launched in October 2024 with no backlinks or domain history.
High-Competition Keywords – Competing against iGaming sites with years of link-building.
New Domain Indexation Challenges – Without an established backlink profile, even branded searches struggled to appear.
📌 Our Approach: Targeted Link Acquisition in Mexican Media Sites
Instead of relying on mass outreach or irrelevant placements, the strategy focused on securing contextually relevant links from MX sites with real traffic.
✔ Link Gap Analysis – Identified the best backlinks from top-ranking competitors with our Link Gap Analysis.
✔ Selective Backlinking – Focused on Mexican news sites, blogs, and content platforms in tech, gaming, trends, and lifestyle with real local traffic and an established presence.
✔ Site Quality Assessment – Prioritized websites with stable traffic, no ranking drops, no spammy keywords, and a strong design and social media presence.
✔ Anchor Strategy – Used brand + money page anchors to reinforce keyword relevance naturally.
✔ Consistent Growth – Acquired 15 to 30 high-value links per month, ensuring a steady and natural link velocity in line with competitors.
📊 Results After 3 Months
📈 Traffic Surge: From 0 to 3,000 organic visitors per month
🔗 Authority Score Growth: From 4 to 30 (SEMrush)
📊 Referring Domains: From 174 domains to +500 domains but only 60-90+ sourced from relevant content sites
🎯 Targeted Audience Success: 96% of traffic from Mexico, hitting the right market
🔍 Keyword Ranking Growth: Alongside traffic growth, the domain started ranking for high-value iGaming terms in Mexico:
“Casino online México” – Position 18 (1.6K monthly searches, KD 70)
“Casino en línea México” – Position 20 (1.6K monthly searches, KD 74)
“Maquinitas progresivas” – Position 4 (880 monthly searches, KD 17)
“Plinko” – Position 28 (14.8K monthly searches, KD 22)
*Rankings improved despite high competition, and we are still actively building links to strengthen positions further.
*Given the short 3-month timeline since launch, ongoing efforts are expected to push key terms even higher.
Key Takeaways
🔹 Local Relevance Wins: Backlinks from trusted Mexican sites accelerated visibility.
🔹 Brand & Money Page Anchors Matter: A structured anchor strategy helped reinforce keyword relevance.
🔹 Quality Over Quantity: While the site gained 500+ referring domains, the curated 60-90 links played an important role in growth.
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